Email tracking is used for monitoring email delivery to user (recipient). This method is widely used to find out the exact time and date when your message was received or opened. Such information as user IP address can also be collected through tracking technology. To use email tracker is quite easy and you don't have to install any spyware or anything else onto you subscribers' computers. Though data provided by email trackers cannot be considered an absolutely accurate one. The information sender typically wants to know is whether recipient actually received the email or clicked the links. You know the exact date (up to exact time) the user used to open your message
Advantages or Purpose
- You know the amount of times use opened an email and how much time user had spent reading it
- You can find out where the subscriber is from, because tool can show you an exact location on the map
- You can easily find out the recipients IP address
- You can see how many times the message was forwarded (if it was), and opened on different from user's computer
- You can identify whether the link included in your email was clicked or not, etc.
Some email clients include email tracking option in their software (e.g. Microsoft Office Outlook).
Email marketing software sometimes includes tracking option as an advantage. The main tool it uses to track messages is cookies and web beacons (invisible tracking images that email marketing system insert into the message).
Due to data email tracking, can provide some companies use it to determine how effective their sales and mails are. Others try to better understand their customers' and subscribers' interests and needs. Legal use of email tracking provides useful information and both parts (the companies and the subscribers). If you are using e-mail tracking or e-mail marketing software, your company's privacy policy should state that you may utilize tracking devices such as cookies and web beacons.
One more area the email tracking software can be used is to discover the identity of spammers. Due to most of them use Yahoo or Hotmail it is quite easy to find out who are they. Such information can be very helpful if somebody tries to phishing in the name of legal company.
Thereby email tracking software considered to be useful one. It of course won't make people respond to you any quicker, but you always will know that subscriber has at least read your message. Moreover it is quite convenient way of collecting Data and knowledge about users’ or subscribers’ interest.
Have a Cheerful day.
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