0 Email tracking and Email marketing software

By Surendar N

0

Email tracking and Email marketing software

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Email tracking is used for monitoring email delivery to user (recipient). This method is widely used to find out the exact time and date when your message was received or opened. Such information as user IP address can also be collected through tracking technology. To use email tracker is quite easy and you don't have to install any spyware or anything else onto you subscribers' computers. Though data provided by email trackers cannot be considered an absolutely accurate one. The information sender typically wants to know is whether recipient actually received the email or clicked the links. You know the exact date (up to exact time) the user used to open your message

Advantages or Purpose

• You know the amount of times use opened an email and how much time user had spent reading it
• You can find out where the subscriber is from, because tool can show you an exact location on the map
• You can easily find out the recipients IP address
• You can see how many times the message was forwarded (if it was), and opened on different from user's computer
• You can identify whether the link included in your email was clicked or not, etc.

Some email clients include email tracking option in their software (e.g. Microsoft Office Outlook).

Email marketing software sometimes includes tracking option as an advantage. The main tool it uses to track messages is cookies and web beacons (invisible tracking images that email marketing system insert into the message).

Due to data email tracking, can provide some companies use it to determine how effective their sales and mails are. Others try to better understand their customers' and subscribers' interests and needs. Legal use of email tracking provides useful information and both parts (the companies and the subscribers). If you are using e-mail tracking or e-mail marketing software, your company's privacy policy should state that you may utilize tracking devices such as cookies and web beacons.

One more area the email tracking software can be used is to discover the identity of spammers. Due to most of them use Yahoo or Hotmail it is quite easy to find out who are they. Such information can be very helpful if somebody tries to phishing in the name of legal company.

Thereby email tracking software considered to be useful one. It of course won't make people respond to you any quicker, but you always will know that subscriber has at least read your message. Moreover it is quite convenient way of collecting Data and knowledge about users’ or subscribers’ interest.

Have a Cheerful day.

5 Display images below

By Surendar N

5

Display images below

Posted in

Display images below

This is displayed in email client when one receives mail from new sender.

So why this normally asked?

Many might say that to avoid explicit or porno image. Yeap its true, but not in all cases. Cos these images will have tracker which fetches information about user system and cookies stored in temp folder as well.

Whenever you open a mail from spam folder or new sender never click display images below button but only after ensuring the content is from reliable sender.

Even you can track a mail

There is a website called spypig which renders image to the user as a tracker. Just fill some details like your email id, number of times you need to get notified and image details. It renders an image. All you need to do is copy the image and paste it in your mail or blog or social networking sites’. Each and every time when user views the image you will be notified with a mail to your email id. That’s a cool feature but it’s only for fun.

Think about the other mails which you receive. Like mails from corporate companies with contents like offer letter, Money Transaction, Bank Statement and User Account details. Even these mails might have trackers. Just to see if you opened the mail. They use Email marketing software, which provides them all the necessary features for tracking.

Don'ts

Never forward these sought of mails as your identity can be found. Especially kinds like Offer letter, User Account details!

And if you’re smart and do copy and paste content then mail it to others J.These trackers can be anywhere in the body of email and might not always being visible content. It can be even invisible content (web beacons) and not always an image but even some text.

-This is a web beacon :P

Have Wonderful day. Cheers.